Pennywise Glam Halloween Makeup Tutorial

IT is one of my favourite films, I love the original with Tim Curry! And I don’t mind the newest one, it’s a great film but has been done with more comedy in the storyline and character dialogue. But IT has taken the halloween scene by storm and is everyone’s go to halloween look. I’m here to show you how to do a glam Pennywise… but before I do, make sure to follow my Instagram @themakeupbybeth to see all of my halloween looks.


  • You’ll need:
  • Red lipstick or red face paint
  • Grey and black eyeshadow (jfc alien palette)
  • White face paint (optional if you wish to draw the balloons)
  • Red glitter for the eyeliner (optional once again)
  • Lashes (optional but recommended)

The time it takes is roughly 20 mins if you have already done your base makeup.

Using the trusty Alien Palette, you want to start blending a grey eyeshadow (tall grey ) all over your crease and just above the crease. After doing that you’ll want to take a black eyeshadow (black hole) and blend that just below the grey shadow just to give more depth and dimension.

For the Pennywise details you’ll want to take a red liquid lip and draw a slim elongated triangle above the brow and then a downward line from the under eye then curving to the lips. To get the red detailing I first went in with face paint but it wasn’t a deep enough red, instead I took a ABH liquid lip in American Doll.

If you don’t want to add the balloons you don’t have to, if you do then go for it! You’ll just have to add white string and highlights. I just used a white Snazaroo paint to do so.  Because I wanted to be a little extra I also went for a glitter liner with the NYX glitter in GL08. Apply lashes for an extra pop and you’re done.

If you wanna go the extra mile feel free to add a wig that’s not the conventional so a sleek red wig or one with glam, bouncy curls.

Here are the links to the products used in this tutorial:

Snazaroo Face Paint –

Nyx Glitter in GL08 –

Jeffree Star Cosmetics Alien Palette –


I’m sorry for the lack of posts recently, my life has kind of been thrown upside down! Slowly getting back on track. If you wanna see more of my makeup looks for Halloween click the link to my Instagram. Take care – Beth x





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